Category: User Experience

How to design for meaning: A Human-Centred Design Approach
 It’s challenging for large enterprises to keep up with  smaller nimble start-ups that disrupt industry. They use a human-centred design approach to create products that speak to their customers’ needs. Millions are invested into innovation teams that are mandated to develop internal capability to innovate and experiment with new ideas. Too often they fail and...
User experience first before user adoption
Written by Brett Terespolsky (topic: user experience) So you have decided that an application is a solution to your problem. First, beware, your user may not want it. This applies to all types of applications (web, mobile, etc.). The key issue is gaining user interest. I’m not talking about the general desirability of your application. You...

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