It’s war. Not a shooting war. A fight for your travel dollars. The Great Transportation War is in full swing. Not just between airlines, but every type of mobility as a service.

For many years, decades even, the choice was pretty simple: you could drive, take a train, or fly. And the choice you made depended mainly on how far you had to go, and whether it was a business or social trip.

But that was before robotaxis, passenger drones, and electric jets. Now it’s a whole lot more complicated, depending on what you can afford, how much time you have, and your preference for convenience. We all hate spending hours at airports just to fly to the next city, which is an hour or two away, but it’s too far to drive.

Unless you take a robotaxi, which drives itself while you sleep or work. Or a passenger drone – an air taxi – that picks you up and drops you at your destination, not an airport, in record time. Ideal for anything under 300km or 200 miles.

And now, for a slightly longer trip, we have electric jets, which are a bit like flying private, only cheaper, and more accessible. Like Uber. With no security queues. For long-distance travel, there’s always the usual airline option.

With so many services competing for your business, the cost of mobility just became a whole lot more affordable. Which means that we all travel more than ever, as the price wars make it super cheap. It’s called Jevon’s Paradox: the more efficient (cheaper) something becomes, the more people will consume it in total.

All I want now is an integrated agentic travel service, so I can fly across the country, hop on a drone to downtown, and have my robotaxi waiting to take me to my hotel, without having to switch apps or juggle schedules. That would get my travel dollars.