“I have a dream.” Famous words that inspired many to dare to have big dreams and crazy ideas about the future. Dreams that would change the world, mainly for the better.

But dreams alone are not enough. For innovative ideas to succeed you also need bold action. And it’s often in the doing that dreams coalesce, ideas get refined, business models solidify, and hard choices are made. That’s where the work happens.

It’s like a concept design or patent description. If it stays on paper, it’s never going to become a real thing, never mind a big thing. You’ve got to try it out, simulate, prototype, test, do something to make it happen. And if at first it fails, learn from your mistakes, change things, improve the design or model, and try again. Because, as Buzz Aldrin said about the Apollo program, nothing is impossible if you have a big enough dream.

And that’s exactly the approach they take at SpaceX. Ignore the doomsayers that say the Starship will never get to Mars, and just keep launching and iterating until it works. As it should, according to the dream. And the impossible becomes routine business, a model for others to envy and emulate.

That’s real innovation, turning dreams into reality, at speed and at scale. Sure, when you move fast you break things, but that’s okay when it’s expected, and built into the process – and the budget.

So that’s why we say: Don’t only dream it, be it!