Let’s do Apple for lunch

Or how about coffee at Facebook?
Mindbullet dateline: 3 September 2021

Sometimes it’s surprising how quickly things can change, but now we don’t think of tech brands as companies, but rather as neighbourhood stores and coffee shops.

You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package.

So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and dedicated iStores (right next to Tesla) that it’s not worth the hassle of extra screen time, when you can just chat to a helpful human or a talkative robot. And get a meal along the way.

Facebook’s Cafes also dish out free ‘Like’ points, which boosts your Libra cred as well, so what’s not to like about that? They’ve enabled auto checkin, and the barista puts my mocha down before I have to ask!

That’s the benefit of big data that’s personal – it feels like they really know me there. I guess they do, but they always check that my privacy hasn’t been compromised, every time I visit, so I guess I can trust them now. They’re just people, like me, after all.

When you think about it, it was inevitable that people would eventually prefer conversations to screens, and social means being part of society, doesn’t it? Warts and all. And what’s business without a business lunch, or a coffee chat?

But now I gotta run. I’m meeting someone cool at Twitter!

Links to related stories

Warning: Hazardous Thinking at Work

Despite appearances to the contrary, Futureworld cannot and does not predict the future. Our Mindbullets scenarios are fictitious and designed purely to explore possible futures, challenge and stimulate strategic thinking. Use these at your own risk. Any reference to actual people, entities or events is entirely allegorical. Copyright Futureworld International Limited. Reproduction or distribution permitted only with recognition of Copyright and the inclusion of this disclaimer. © Public domain image.

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on LinkedIn
Share on pinterest
Share on Pinterest

Read another Mindbullet

If half your board members are under 40 you're winning
Dateline: 7 November 2022
Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that “I want you to act as if our house is on fire. Because it is.” While she was referring to climate change, it seems that her passionate plea shifted something in society....

Sign up to receive news from the future