A weekly publication of possible future scenarios

A random story from the archives

Driverless vehicles to ease rush-hour congestion
Dateline: 15 April 2015
“I’m still getting used to it,” says Cath Roberts as we sit in rush-hour traffic together. Three cars in front of hers is an empty electric vehicle emblazoned with Google logos. And it is driving very strangely. “Google first rolled out their autonomous vehicles to support Google Maps back in 2005,” says Evan Johns, head...

Older stories

Let’s do Apple for lunch
Or how about coffee at Facebook?
Dateline: 3 September 2021
Sometimes it’s surprising how quickly things can change, but now we don’t think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix,...
Mindreading AI’s destroy relationships, and businesses
When reading your mind is not good for your future
Dateline: 14 August 2022
We’re all used to the old cliché, that Facebook knows you better than you know yourself, and can tell that you’re pregnant, weeks before you find out. But it’s still something of a shock when Google predicts that you’ll need another job, even before you’ve been fired! Now it’s being taken to another level, and...
Putting the kids in charge
If half your board members are under 40 you're winning
Dateline: 7 November 2022
Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that “I want you to act as if our house is on fire. Because it is.” While she was referring to climate change, it seems that her passionate plea shifted something in society....
Tesla doubles down on solar
Using uncertainty to generate future revenues - and profit
Dateline: 2 August 2023
Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed....
Curation-as-a-service smoke and mirrors
Digital transparency demands authenticity
Dateline: 29 January 2021
There have been and always will be people who try to game the system, but the truth inevitably comes out. It’s nothing new for digital marketing agencies to take over the responsibility of a supermarket’s Instagram account or an accounting firm’s newsletter. However, the careful and perfect curation of one’s own digital presence, CaaS (curation...
Capitalism is dead
Long live postcapitalism!
Dateline: 27 September 2031
Capitalism has run its course and expired. Now we live in the age of postcapitalism, a technology enabled society where work is disconnected from wages, and profit is tempered by purpose. Some people call it ‘technotopia’ or ‘luxury communism’. We call it the 2030s. We’ve been told for decades that capitalism was doomed, that it...
Coffee is the new black (gold)
Everyone wants a tastier caffeine fix - and an energy boost!
Dateline: 27 October 2028
Climate change, crop disease and deforestation – things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee – coffee made, well, without coffee!...
Flygskam kills the travel bug
As 'flight shame' takes off, Sweden's travel market bites the dust
Dateline: 15 July 2024
In a world where international air travel has almost doubled in the last five years, and is rising exponentially, one would expect an affluent market like Sweden to be absolutely booming; Swedes are outgoing, and love to travel. The absolute opposite is the case. Fueled by the impassioned monologues of climate activism enfant prodigé Greta...
Social cohesion now for sale
Politicians are now buying votes in the open market
Dateline: 28 June 2028
Why make promises you can’t keep, and end up with disillusioned voters? Rather enter into a contract, pay them to vote for you, and deliver on your contract; then everyone’s happy. That’s the new philosophy behind open, transparent bidding for votes, and it works both ways. Voters can’t complain about politicians whose money they’ve accepted,...
Big data is a double-edged sword for big business
Car manufacturers in trouble for colluding with insurance companies
Dateline: 29 May 2022
Big data has been big business for some time now. The more you know about your customer, the more you can personalize offers, and the easier it is to sell more people more things. Even better, you also get to on-sell all that data that your customers pay you to collect on them, to other...

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