Craig started out in the Health Sciences industry where he practiced Biokinetics for 2 years. His experience in diagnostics and practice management helped him realise his passion for business strategy. After completing his PDM, he joined a telecomms startup, while at the same time running his own online business which specialised in financial education for professionals in the medical field. Both of these experiences furthered his passion for innovation and entrepreneurship. Since joining Futureworld, Craig has collaborated with Liberty, Roche and Standard Bank to realise the full potential of the innovation platform. He became the product owner and business analyst at Tillo.app, where he is using the Futureworld methodology to mitigate risk, accelerate success, and take the initial agricultural concept to market.