Gugu Sithole-Tyali

Brand and Communications Lead

With over a decade of extensive experience across television broadcasting, promotions, experiential marketing, and public relations under her belt, Gugu’s talent for telling brand stories with creativity and authenticity has allowed her to steadily build a portfolio of high-profile clients including Audi, the JSE, PepsiCo, DHL, Singita and Standard Bank. In 2015, she founded Sprout Creative, a boutique agency harnessing Design Thinking and Lean Startup methodology to solution for clients in strategic PR, digital marketing, creative content development, and experience curation. Gugu puts her broad skills to use daily, providing strategic thinking and access to a cultivated network of strong media and influencer relationships to various corporates and startups.

Most notably, Gugu was a founding team member of Stretch, the first experiential marketing agency in South Africa. More recently, she lead the communications strategy for Cognitive Systems as they launched their Artificial Mind Engine, and was part of co-creating and launching Standard Bank Edge, a seamless, one-stop service experience for Accountants and Entrepreneurs.

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