After studying, Lilian worked for various marketing agencies and briefly for a television broadcaster, before finding her passion for startups and new technology while at a money management startup. This lead to many opportunities in the financial industry to help make money easier to understand for both consumers and corporates. With extensive experience in all areas of design, including brand and information design, as well as user experience and user interface design, Lilian has done a considerable amount of work in the financial industry, working to simplify money matters and designing easy-to-use apps for users. She’s also built apps and websites in the agriculture, e-commerce and on-demand workspace sectors.
Lilian’s innovation and exponential growth experience has tangibly shown her power of design thinking and testing with clients and customers. With the ever-changing landscape we’re living and building businesses in, she feels it’s imperative to be able to visually explain and test business concepts, processes, and even branding, to ensure success.