It’s chaotic and we love it
Digital darwinism provides innovation opportunities for the bold and nimble
- Dateline
- 7 July 2024
“Let’s go and get us some Randomness today!” That’s the corporate battle cry of the new breed of innovators, business mavericks who are not fazed by the complexity or turbulence of the post digital age. “It’s crazy out there; isn’t it fantastic?”
Life, and business, beyond 2020 is chaotic. Digital technology has disrupted every industry in every part of the globe. From robotic mining in Australia, to 3D-printed houses in China, to artificial intelligence accounting in America, precision agriculture in Africa; it’s all digital. And everybody, and everything, is connected.
It’s not over yet – in fact it’s exponential. The technology tsunami has eradicated old-world business, and continues to do so. Darwin was right: ‘Adapt or die’ is the new mantra of business, and those that can quickly change, responding to the furious pace of innovation, or even leading the charge, are reaping the rewards.
Randomness and uncertainty; those dreaded demons of last century commerce, are now eagerly embraced. That’s where the opportunities lie, and digital mavens know how to flip into a new trend, and tap into the ever shifting, but always growing, global pulse of digital life.
For every dying dinosaur business there are a dozen new enterprises; pop-up corporates – who would have thought such a thing could exist, let alone thrive? And they do, and morph and change with the ebb and flow of the digital tide.
It’s a thing of beauty – if you can stand the chaos!
Warning: Hazardous thinking at work
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