We have all become used to having everything tracked by our mobile devices and sensors. Wherever we go, our location is monitored. Whatever we do, a sensor somewhere is making a discreet note of it.

Now you can score points in the real-time game of LIFE. Government and big brands have teamed up to help you win. This is how it works.

You wake up in the morning. You get points for not snoozing after the alarm has gone, if it’s a work day. You eat a healthy breakfast – more points. You walk to work, saving fuel and the environment – more points. You notice a new ad message and respond – more points from the brand sponsor.

You’ve been at work on time for months, and you complete your assignment early. Bonus points! You get a message from your boss; your bonus points got you a Level Up! That’s what they used to call a ‘promotion’.

You cash in some of your bonus points for a healthy sandwich at lunch time, and earn some more! You cash in some points and leave work early. Skipping the pub, you go straight home and tell your spouse the good news. More bonus points!

Your kids come home with good grades. Level Up! And more bonus points for you.

Life is a game, and you can win, if you want to…