A game-changing program using a blend of Futureworld’s Future Thinking mindset methodology and Amazon’s Working Backwards from the Customer process to help your business create new products, services and businesses for your Customer of the Future.

1. Futurists

2. Global Thought Leaders

3. Your Leadership Team

Innovate from the future

4. AWS Digital Innovation Experts

5. Your Innovation Team

Working Backwards
From The Customer

Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity - to pursue their dreams.

- Jeff Bezos


Join our futurists and industry thought leaders on a journey to understand the forces shaping the future of your business and industry.

value propositions

Collaborate with our battle-hardened entrepreneurs to uncover and explore the specific opportunities provided by disruption.

Outcomes that
add real value

Partner with our globally experienced team of doers to design a robust game plan that will make your business thrive.

Let’s create tomorrow together.

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Our global network

Anton Musgrave

Partner at Futureworld and is a futurist, business strategist, globally acclaimed keynote speaker, angel investor and entrepreneur.​

Chris Kutarna

Chris draws a fresh map—one that describes the new world we’re in now—He uses maps as a metaphor to explain his thinking and says that we need to renew our societal maps to shape our future by “looking at the world with a lens that is updated.

Jonathan Rosenthal

The Economist‘s London-based Africa editor. He joined The Economist in 2005 as British business correspondent, having worked for several years at Bloomberg News in London and Johannesburg.

Bright Simons

A Ghanaian expert on Platform Economics in Africa and President of mPedigree, a social enterprise working on three continents with governments, Fortune 500 companies and activists to safeguard human health and food security using technology. In 2016, Fortune magazine named him on their 50 World Greatest Leaders list.

John McDermott

The Economist‘s Africa correspondent, based in Johannesburg, and roving across the continent. Before joining The Economist in 2016, he was a journalist with the Financial Times, which he joined in 2010. Mr. McDermott was a policy adviser in the UK prime minister’s strategy and policy units from 2008-10.

Lars Schmitz

He joined AWS in 2018 as Digital Innovation Lead and is based out of Munich. He leads the Cloud Innovation Centers in DACH, a program to co-innovate with public sector on some of the pressing challenges our society is facing. Lars’ previous positions in the IT industry include design thinking, product development and start-up mentoring.​

Hafez Ghanem

An Egyptian and French national, is the World Bank Regional Vice President for Eastern and Southern Africa, with a key focus on food security. A development expert with over 30 years of experience, Dr. Ghanem leads relations with 26 countries, and oversees over 280 projects totaling more than $49 billion.

John McFall

Global advisor in Supply Chain and Operational Excellence, AWS. A senior leader with experience gained in the fast-moving online retail sector, cloud-based technology services and as an officer in the Royal Air Force.

Billy Almon

Billy is an Astrobiofuturist, exploring biology-inspired solutions to improve the human condition He speaks to multiple generations of inventors, scientists, and engineers on designing the future. Previously, Billy was a creative director at Walt Disney Imagineering, leading efforts to develop immersive experiences.

Patrick Dixon

A well-known futurist with thousands of keynotes behind him. He has written 15 books covering a wide range of issues and macro-trends including social media, multichannel marketing, consumer shifts, rise of emerging economies health care, biotechnology, social issues and  sustainability

Phil le Brun

AWS Enterprise Strategist at AWS. In this role, he shares practical lessons from his experiences implementing technology at scale. He learnt a long time ago that while technology continues to evolve, culture remains at the heart of a company’s sustainable advantage and success. He experienced this first hand in his storied career of over 25 years at McDonald’s Corporation. He led large-scale efforts to centralize technology, also viewing this as an opportunity to change the culture of the organization.

Gerhard Altmann

Gerhard serves as SVP, Customer Success & Services, Strategic Accounts at MetricStream and has an impressive background of various leadership positions in services Prior to joining MetricStream, Gerhard was with SAS as head of their Global Manufacturing Industry practice. He also worked at Siemens AG for more than 20 years where he headed the Global Value Added Services division.

Nicky Fitzgerald

Founder and CEO of Angama Mara. Nicky has spent the past four decades developing numerous hotels, restaurants and over 50 luxury safari lodges across both sub-Saharan Africa and India. At &Beyond, Nicky spent her first eight years at the coal-face of lodge operations, one of her proudest achievements being the development of the Ngorongoro Crater Lodge in Tanzania.

Zoaib Hoosen

Former CEO of Microsoft SA and currently Executive in Residence at GIBS. Zoaib focusses on helping businesses to become more innovative, embrace disruption, and empower them to produce higher quality offerings faster and serve their customers better.

Josefo Sack

Commissioner for Rural Economy and Agriculture, African Union Commission. She is a leading African Agronomist. Prior to her election, she was the Angolan Minister of Environment where she also served as Ambassador responsible for Climate Change.

Symerre Grey-Johnson

Head: Partnerships, Regional Integration , Infrastructure and Trade Division at the NEPAD Agency. His goal is to define concrete policy recommendations for Africa’s leadership which can advance infrastructure projects implementation.

Trudi Hartzenberg

Executive Director of the Trade Law Centre (tralac). Her research is in the areas of international trade, competition policy, industrial development and Africa’s integration agenda. She currently serves on the WTO Chairs Advisory Committee.

Jeffrey B Straubel

A founding member of Tesla Inc. an electric car company based in Palo Alto, California. As Tesla Chief Technical Officer, Straubel oversaw the vehicles.

Ahmet Emre Açar

AWS Principal Consultant, Innovation Advisory. Ahmet is the EMEA innovation lead, based in Berlin. Before AWS, he worked with McKinsey, GE and Google on various moonshot projects, drawing on his 15+ years design thinking experience.

Gretchen Daily

Professor of Environmental Science at Stanford University, and co-founder and faculty director of the Natural Capital Program. She has contributed to understanding humanity’s dependence and impacts on nature, and to advancing a systematic approach for valuing nature in policy, finance, management, and practice around the world.

Pushpam Kumar

Senior Economic Advisor for the UN Environment. He has been instrumental in designing, implementing and providing leadership to the operationalization of the concept of Natural Capital through flagship projects like VANTAGE (Valuation and Accounting of Natural Capital for Green Economy).​

Janine Benysus

Biologist, Author and Innovation Consultant, and Founder of the Biomimicry Institute, a non-profit dedicated to making biology a natural part of the design process.​

Dr Daniel Klingenfeld

Head of Director’s Staff at the Potsdam Institute for Climate Impact Research. He manages the dialogue with politics, business, and society at large. Furthermore, he coordinates the activities of PIK as a core partner of the Climate Knowledge and Innovation Community (Climate-KIC) of the European Institute of Innovation and Technology (EIT).

Dr Vivienne Ming

Dr. Vivienne Ming is a theoretical neuroscientist, entrepreneur, and author. She co-founded Socos Labs. Dr. Ming launched Socos Labs to combine her varied work with that of other creative experts and expand their impact on global policy issues, both inside companies and throughout our communities.

Tonyi Senayah

A Ghanaian businessman and the Chief Executive Officer of Horseman Shoes. Senayah began studying shoe making in 2009 under a local shoe maker at Lapaz. The brand has been featured in local and international media, notably CNN and DW networks.  nd international media, notably CNN and DW networks. 

Louis Geeringh

He established a global Strategy & Innovation advisory unit in Deloitte, advising large multinational clients in the area of growth strategy and innovation process, and developed significant new businesses for clients in industries such as Banking, Insurance, Telecoms, Manufacturing and Mining (major innovation clients included Harmony Gold and Petmin) He is also the author of Shift Happens.

Theo Chiviru

A governance expert and currently the Team Lead for Africa and Middle East at the Open Government Partnership (OGP). He leads the region’s strategy development, advocacy, fundraising, and establishing a wide range of partnerships.

Sanjay Pradhan

He heads the Open Government Partnership (OPG) policy dialogue with Heads of State, ministers and senior civil servants, working to make governments more open, participatory and less corrupt. He serves as OGP’s global spokesperson.

Joseph Atta-Mensah

A Principal Policy Adviser in the Macroeconomics and Governance Division at the United Nations Economic Commission for Africa (UNECA). Responsibilities include deepening and advancing the African Union’s agenda of continental integration.

Neil Jacobsohn

Futureworld partner and is a life-long communicator. He’s a powerful and engaging presenter and facilitator who delivers multimedia keynotes and strategic breakthrough workshops on the waves of change shaping the future of business and society. He’s passion lies in helping executives understand the challenges they face in a radically changing marketplace.

Maryse Benge

Maryse leads the Digital Innovation program for the Benelux in AWS EMEA, helps customers through their digital transformation. ​Maryse will explore Amazon’s peculiar innovation culture and dive deeper into Amazon’s highly successful Working Backwards from the Customer method.

What we hear from our clients

CEO, large coal and heavy minerals mining company

“The Futureworld strategic process was the most powerful experience of my entire corporate life. It was profound, life changing and will shift the future of our company in a way no other process could have.”

CEO, international professional association

“If you want to be a hero with your board, get Futureworld in.”

Executive team member, sovereign reserve bank

“If our business could work in the same way as the Futureworld team works, then a lot of our business’ problems would not exist.”

CEO, investment banking of a large-scale global banking group

“I have been through strategy processes with all of the top-tier advisory firms - the Futureworld process is in a league of its own!”

British-knighted founder of a global consumer brand

"I haven't seen the challenges and opportunities of future business, communities and people so powerfully presented before. Futureworld reminded me exactly of what went right and wrong in our business."

CEO, multinational listed paper and packaging group

“Our investment in this process paid for itself 3 times over in less than 18 months”.

CEO, globally listed gold mining company

"Just one of the businesses we're developing, will pay for the entire process – every year, for the next five years”.

Country CEO, global investment and retail bank

“Please know that you have played and is still playing a big role in our journey and we look forward to keeping you close and working with you even more in future!”

CEO, European-listed rail and logistics operator

“Thanks again for a wonderful experience and for your role as Chief Influencer in our new strategic direction. Thank you”.

Country leader, Scandinavian power resources manufacturer

“Unparalleled out-of-the-box thinking that everybody should experience at least once”.

Get in touch

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