Part 1: Is Bitcoin a balancing act?

An increasing number of companies are taking a bold step: allocating part of their corporate treasury to Bitcoin. Once dismissed as fringe speculation, this move is now positioning businesses as forward-thinking and financially agile in the face of inflation, low yields, and economic uncertainty. But is this the beginning of a financial revolution, or the early signs of a speculative bubble?

Proponents argue Bitcoin offers scarcity, long-term resilience, and growing institutional legitimacy. Critics, however, see echoes of past financial manias, with volatility, sentiment risk, and concentrated holdings raising serious questions. With 1.1 million Bitcoin held by just 127 companies (and nearly half of that held by only one), the trend may be more fragile than it first appears.

This is Part 1 of a two-part series. In this edition, we unpack the core assumptions driving the Bitcoin treasury trend, from its appeal as a store of value to its promise of diversification and innovation signaling. In Part 2, we’ll zoom in on the strategies of companies placing bigger bets, exploring whether their bold moves offer a blueprint for others or a cautionary tale of belief outpacing reality.

Download the full report to go beyond the headlines and uncover what’s really driving Bitcoin into the corporate mainstream and whether it’s a masterstroke or a misstep.