A weekly publication of possible future scenarios

A random story from the archives

Thinking Cupboards™ organize your stuff, and your life
Dateline: 24 September 2024
You’ll never have to look for anything again. Now that everything’s connected in the internet of things, the wardrobe knows which clothes are your favourite, and automagically sorts your sock drawer. Looking for your keys, sunglasses, hat, beanie or whatever? Just ask, and the Thinking Cupboard™ will retrieve it for you. Each item or article...

Older stories

Electric cars targeted in new trade war
China accused of dumping as prices collapse
Dateline: 26 September 2028
China’s success as the biggest producer of cars – mainly electric cars – the world has ever seen, has led to a problem of massive over capacity. There are not enough adults in the world, with driving skills, to drive all the cars produced every year. Admittedly many of the latest vehicles are self-driving, but...
Global citizenship can be yours, digitally acquired
Freedom of movement finally decoupled from where you were born
Dateline: 5 April 2029
In a world littered with dark and ominous reports, there’s finally some good news. Gone are the days when the place where your mother’s water broke, determined whether you would drown in visa applications for the rest of your life. Before, only those who’ve won the citizenship lottery were able to criss-cross the globe to...
All is true
Never let inconvenient facts get in the way of a good story
Dateline: 12 September 2023
In the post-capitalist, post-digital, post-fact world of the 2020s, we’ve come to recognize that belief is all-important, and facts don’t really matter. Belief in ‘fictions’ is what holds society together, and what makes markets work. Without a common purpose, a shared belief that the system works, no one would be prepared to enter into a...
Pay-per-person is the new digital metric
Marketers embrace the spatial web and start paying for people rather than clicks
Dateline: 10 June 2021
As mixed reality becomes more and more enmeshed with ‘real’ reality, targeting customers has never felt more like a game. The good old pay-per-click marketing metrics might have worked back in the day when the online world stayed on your computer, but in the age of extended reality, where the distinction between online and offline...
What’s your personal ROI?
Investment in your future now depends on your elevator pitch!
Dateline: 19 December 2021
University education has become a game of loans. Student debt has exploded and increasingly, in the last few years, some of the best and brightest students got accepted into elite schools, only to fail to arrive on orientation day, because they couldn’t afford the tuition. There were only so many scholarships after all. Online courses...
Let’s do Apple for lunch
Or how about coffee at Facebook?
Dateline: 3 September 2021
Sometimes it’s surprising how quickly things can change, but now we don’t think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix,...
Mindreading AI’s destroy relationships, and businesses
When reading your mind is not good for your future
Dateline: 14 August 2022
We’re all used to the old cliché, that Facebook knows you better than you know yourself, and can tell that you’re pregnant, weeks before you find out. But it’s still something of a shock when Google predicts that you’ll need another job, even before you’ve been fired! Now it’s being taken to another level, and...
Putting the kids in charge
If half your board members are under 40 you're winning
Dateline: 7 November 2022
Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that “I want you to act as if our house is on fire. Because it is.” While she was referring to climate change, it seems that her passionate plea shifted something in society....
Tesla doubles down on solar
Using uncertainty to generate future revenues - and profit
Dateline: 2 August 2023
Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed....
Curation-as-a-service smoke and mirrors
Digital transparency demands authenticity
Dateline: 29 January 2021
There have been and always will be people who try to game the system, but the truth inevitably comes out. It’s nothing new for digital marketing agencies to take over the responsibility of a supermarket’s Instagram account or an accounting firm’s newsletter. However, the careful and perfect curation of one’s own digital presence, CaaS (curation...

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