Over the past 12 years, Justine has fulfilled multiple roles within digital strategy and media, client service and project management. Her experience spans across global agencies such as Mediacom and Wunderman, as well as corporates such as South African Breweries and Edrington. She was really frustrated with the lack of longevity and impact advertising campaigns have on business objectives and believed no amount of great marketing can remedy a poor user experience/product and therefore moved into to the innovation space to actively shape the future of businesses.
Justine previously consulted for DotNxt, an innovation management startup, where she facilitated the technology development of Flexyforce, an on-demand resourcing platform. She has also contributed to the inception and launch of high-end co-working space, MeshClub. In her role as an Innovation Manager at Switch, she has co-created with businesses such as Liberty, Tracker, Roche, Lightstone and ACS, providing innovation advisory, as well as agile project management, driving strategic input, and execution (from customer discovery through to minimum viable product), and has helped deliver disruptive solutions within an accelerated environment.