Engineering the perfect life
Let happiness and contentment find you
Remember the outcry a few years ago, when Facebook deliberately filtered its newsfeed to see how specific stories influenced your mood and emotions? Nowadays people are choosing to opt-in to this type of modification. With more than enough bad news going around, like terror attacks, resource shortages or natural disasters, some consumers are desperate to optimize their experiences and their life in general.
Choosing to allow emotion measurement technology to track their facial expressions while browsing the internet, or walking along Main Street, consumers are helping businesses and helping themselves. With the iPhone 9 and Apple Watch, people can also choose to enable in-app audio monitoring.
If the software notices that you had a good conversation with Uber driver A12W, Uber will send the same, or a similar driver to you the next time. By pushing more personalized ‘content’, you are guaranteed to enjoy more of the humor, ads, products, movies – and people – that you like.
But what about privacy? “I don’t worry too much; if it ensures that I get to waste less time on things that irritate me or don’t add to my well-being, then I’m okay,” says native New Yorker, Nate Andrews, aged 27.
“I don’t have anything to hide – so what if I find videos about drunken escapades funny and enjoy jokes about income inequality? This way, I don’t have to put in any effort to find more of what makes me happy. It comes to me.”
Links to related stories
- We Know How You Feel - The New Yorker, 19 January 2015
- Trend Forecast: The Emotion Economy - Y Pulse, 21 October 2014
- Startup Gets Computers to Read Faces, Seeks Purpose Beyond Ads - MIT Technology Review, 28 October 2013
- MindBullet: TRACK ME ONCE, TRACK ME TWICE (Dateline: 2 September 2015, Published: 03 April 2014)
Warning: Hazardous thinking at work
Despite appearances to the contrary, Futureworld cannot and does not predict the future. Our Mindbullets scenarios are fictitious and designed purely to explore possible futures, challenge and stimulate strategic thinking. Use these at your own risk. Any reference to actual people, entities or events is entirely allegorical. Copyright Futureworld International Limited. Reproduction or distribution permitted only with recognition of Copyright and the inclusion of this disclaimer.